
Hello!
I’m Damon. With AI as my ally, I’m forging a new career in digital marketing, technical writing, editing, and content management.
About me...
Recently, I dove deep into the world of AI. I’m exploring the capabilities of Claude, Gemini, and ChatGPT, and I’m immersed in AI-focused YouTube videos. Strangely, I’m learning how to train AI to be my assistant.
Someday, I’ll train AI to be my digital twin, which in-turn will train me to live forever. Got it?
In January 2025, I completed a Digital Marketing program from General Assembly, which taught me how to prompt AI agents to help with everyday marketing tasks: plan, research, write, and edit.
Furthermore, I shifted educational attention from SEO to Generative Engine Optimization (GEO). My SEO experience and web production skills should mesh well with today’s AI-driven GEO search engine requirements. Next on my to-do list:
Get certified in Google Analytics
Get certified in Google AI Essentials
Gain more AI training with General Assembly
Consider certification: AI Technical Writing
Consider certification: Generative AI
In 2023, I earned a Technical Communication certificate from UC Berkeley, which refined my research, writing, and editing skills.
Despite a budding technical writing and web development career in Silicon Valley, I moved to Chicago in 2001 to attend Northwestern’s Medill School of Journalism. Afterward, I spent 10 years as a newspaper web producer:
Eventually, I transitioned away from newspapers to prioritize my family and our real estate investments.
My skillset includes writing, editing, SEO, HTML, CSS, and proficiency in content management systems. Moreover, I’m a photo hobbyist who’s edited thousands of photos for publications.
I’m primarily searching for remote employment opportunities. However, I’m interested in on-site work north of San Diego in Oceanside, Carlsbad, and Vista.
I’m poised to create, communicate, and contribute. I seek teamwork. Not long ago, I excelled in training and mentoring junior producers. I developed programs to guide reporters, photographers, and editors in integrating social media and web production into their workflows. My range of skills and experiences include:
Digital marketing
SEO
Project planning
Presentation
Storytelling
Researching
Writing
Editing
Meanwhile, I’m a member and volunteer for Surfrider Foundation’s San Diego Chapter, which fights to protect the oceans, waves, and beaches of San Diego County. And I’m interested in joining Save Oceanside Sand (SOS), which fights to save Oceanside’s deteriorating beaches.
General Assembly – Certificate, Digital Marketing, 2025
UC Berkeley Extension – Certificate, Technical Communication, 2023
Northwestern University – Masters of Science, Journalism, 2003
UC Santa Cruz Extension – Certificate, IP & Web Systems Engineering, 2000
San Francisco State University – BA, Journalism; BA, Technical & Professional Writing, 1998
Managing content
Web design
Software testing
Training
Photography
I fell in love with the art when I was a newspaper delivery boy. Subsequently, I produced thousands of website photos during my journalism career. Eventually, I stepped behind the lens.
Storytelling with Data
I recently discovered the joy of storytelling with data, thanks to Cole Nussbaumer Knaflic, Giorgia Lupi, and Stefanie Posavec. Check out my resume as a hand-drawn data visualization.